4K Ultra HD gives you the ultimate viewing
experience without the popcorn queue.
4K(also known as Ultra HD or just UHD) is the next generation of TV display technology, blasting by the previous 1080p standard with four times the resolution. With over 8,000,000 (yes, that’s 8 MILLION) pixels, Ultra HD gives your choice of entertainment life-like colour, vivid brightness, and authentic detail. Even if you’re watching the movie inches away from the screen because the suspense is killing you, or viewing from a sharp angle as your friends crowd around for the big game, you’ll experience all the brilliant details in Ultra HD.
Ultra high-definition viewing: Detail, multiplied.
To take full advantage of this amazing technology, you’ll need 4K videos. The current selection of 4K content is small and growing rapidly, but if you want to enjoy your Ultra HD TV right now you don’t have to wait. Much in the same way that Blu-ray players convert DVD content to 1080p, most major 4K TV brands are equipped with upscaling chips that process the videos to fill in the image, making sure that your regular definition and 1080p HD video all look spectacular on the Ultra HD screen.
Not only are existing DVDs and Blu-ray Discs able to be upscaled by 4K technology, but old movies and shows, and even smartphone clips can be enhanced too. Whether you’re watching a new 3D movie in Full HD, streaming a YouTube clip, or embarking on a Netflix marathon, your videos will be analyzed, refined, and delivered in higher detail thanks to 4K TV upscaling technology.
Take the next step in high definition with an Ultra HD 4K TV and you’ll wonder how you ever lived without it.
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