Nikki Hellyer is the Director of Marketing for Canada’s largest retailer and e-tailer of consumer electronics. As Future Shop’s marketing maven, Hellyer leads the company’s cross-disciplinary marketing efforts. Her passion for social media, marketing innovation and fast-paced work environments fuel her success while continually elevating Future Shop’s image.
Hellyer joined Future Shop in 2007 after building four British Columbia VQA wine brands for several years. With more than 14 years of marketing experience working with brands like Bell, McDonald’s and the BC Dairy Foundation, Hellyer has a true sense of the importance of creating a brand story based on a simple truth.
Hellyer received a diploma in marketing communications from the British Columbia Institute of Technology. In her spare time, she enjoys traveling to countries that challenge her comfort zone, learning about wine and hosting dinner parties to practice her newfound love of cooking.
Elliott Chun is Future Shop’s guru of public relations and communications. His media-savvy and deep knowledge of the media landscape are tremendous assets to the company to complement his creativity and strategic approaches in his role as Communications Manager.
Prior to joining Future Shop, Elliott spent several years working in Toronto at global PR agencies Weber Shandwick Worldwide and Optimum Public Relations. During this time, he serviced numerous companies spanning the retail, technology, travel and consumer package goods industries, including: The Home Depot, Nike, Nortel, BEA Systems, Greyhound, Tide, General Mills and Splenda.
Elliott has a Post Graduate Public Relations certificate from the Humber Institute of Technology and Advance Learning and a B.A. from The University of Western Ontario.
In his spare time, Elliott enjoys playing and watching sports, traveling and playing with the latest gadgets.
Cheryl Grant is Future Shop’s Manager of Community Relations. In this role, she is responsible for leading the company’s community relations strategy, programs and national partnerships. Recently, she oversaw the branding and creation of Future Generation, the company’s corporate social responsibility program dedicated to giving back to Canadian communities through the donation of resources to students, engaging employees in volunteerism and helping protect the environment.
Grant has 10 years of marketing-communications expertise including three years in the non-profit sector where she leveraged partnerships to increase visibility of the Canadian Diabetes Association’s signature program and tripled revenue in 18 months.
A graduate from the University of British Columbia, Grant is an active member of the Board of Directors for the Boys and Girls Clubs of Greater Vancouver, and serves on the Corporate Council for Volunteer Canada. In her spare time, she enjoys traveling (evidenced by visiting 18 countries), participating in team sports and entertaining friends.