Announcement Highlights:

1.     Future Shop launches Trade & Save, a program that gives customers a chance to recycle DVD movies and receive a $5 coupon to use towards more than 150 Blu-ray titles.

2.     After trade-in Blu-ray titles at Future Shop start at $4.99.

3.     Select new releases are included in Trade & Save and titles span all genres, including action and adventure, family, female favourites, comedies, dramas and musicals.


(Burnaby, BC) March 31, 2011 – Future Shop, Canada's largest retailer and e-tailer of consumer electronics, is pleased to introduce “Trade & Save,” the new trade-in program gives Canadians a chance to responsibly recycle their old DVDs and grow their Blu-ray collections with a special offer. Launching April 1, 2011, Future Shop customers can bring-in their any DVDs in exchange for a $5 coupon to use towards purchasing a new Blu-ray movie from a massive selection of over 150 titles to choose from.


“Future Shop is excited to launch the new Trade & Save program that allows customers to upgrade their movie collections with Blu-ray movies at a discount,” said Nikki Hellyer, Director of Marketing, Future Shop. “This program provides a win-win scenario where customers can recycle old DVDs and receive a coupon geared towards helping them build their Blu-ray collections.”


To participate, customers can bring any DVD movies to their nearest Future Shop and exchange them for $5 coupons for select new Blu-ray movies at the Customer Service desk.  Eligible Blu-ray titles are clearly marked with in-store with a Trade & Save sticker on the case. A $5 coupon will be provided per returned DVD to a maximum of 20 per customer per day. Customers can redeem one $5 coupon per select Blu-ray title.  


The $5 coupon applies to a wide selection of Blu-ray titles from the industry’s top studios* in all genres: action and adventure, family, female favourites, comedies, dramas and musicals. Select new releases in the Trade & Save program, include The Chronicles of Narnia: The Voyage of the Dawn Treader (April 8) and Gulliver’s Travels (April 19).


Here are a few examples of after trade-in pricing:

·         $4.99: Heat, Speed and James Bond movies.

·         $9.99: Alien vs. Predator, 300 and Ice Age movies.

·         $11.99: The Dark Night, Wizard of Oz 70th Anniversary, The Hangover.

·         $14.99: Inception, The Sounds of Music, A-Team, Faster, Robin Hood.


Future Shop’s Trade & Save program is available at all 146 Future Shop store locations and runs April 1 through May 5, 2011. All DVDs collected will be responsibly recycled in Canada.


“Blu-ray movies are extremely popular purchases year-round at Future Shop and for many reasons,” said Hellyer.

 “The Blu-ray format provides the highest quality picture and audio. From 1080p and 3D, to the crisp surround audio and connectivity capabilities for bonus content, customers appreciate the features Blu-ray brings to enhance the home theatre experience.”


For complete details, visit your nearest Future Shop Customer Service desk, or


*Participating studios in the Future Shop Trade & Save program: Twentieth Century Fox Home Entertainment Canada, Warner Home Video Canada, Universal Studios Home Entertainment Canada, Sony Pictures Home Entertainment Canada, Walt Disney Studios Home Entertainment Canada and Paramount Home Entertainment Canada.




About Future Shop

With 146 stores across the country and the nation's premier web store (, Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website,, to deliver unparalleled content about the products it sells. also hosts an online community forum and tech blog for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information ( As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see



Media contact:

Elliott Chun, Communications Manager │Future Shop │ │604.412.1764


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