Sony has been a leader in the consumer electronics industry for more than six decades. Their recipe for success is rooted into their dedication to product innovation and reliability. And that dedication is evident in their hugely popular lines of BRAVIA TVs, home theatre audio, Alpha DSLR cameras, VAIO laptops, and camcorders.
BRAVIA TV and Home Theatre
Sony BRAVIA TVs pack an array of cool technology that takes things to the next level - like the X-Reality Engine, which analyzes each pixel to produce the most detailed images possible. With a huge range of models - from the high-end XBR Series with displays as big as 80-inches to the value-oriented BX Series - there's a Sony TV for everyone. And combined with a large selection of Blu-ray players and home theatre systems, Sony offers the total home theatre solution.
Alpha DSLR Cameras and NEX Mirrorless Cameras
Launched in 2006 to fierce and well-established competition, the Sony Alpha gave photographers of all abilities more ways to capture the moment. Since then, the Alpha from Sony cameras has established itself as a heavy hitter in the DSLR technology arena. Most recently, Sony's introduction of the NEX series of mirrorless cameras has given consumers many of the power and features available in a DSLR in a smaller, more convenient body that employs Sony's line of NEX lenses.
Incorporating advanced imaging technology, Sony Handycam camcorders have always been at the forefront of home recording. From its humble beginning as a Video8 format camcorder to its more recent high definition and 3D cameras with easy-to-use flash memory storage, the Handycam line is synonymous with high image quality and innovation.
VAIO Laptops and Desktops
Sony VAIO computers are engineered with the end users' experience in mind. With a range of exclusive technology, VAIO laptops and desktops stand apart from the competition. Features like Rapid Wake, which wakes the laptop from sleep mode in mere seconds make using the computer that much more seamless. Amazing power combined with subtle yet unique style make Sony laptops and VAIO PCs a clear winner.