| Do |
Don't |
| Use a descriptive title for your posts. |
Use a vague subject like "HELP!" or "Urgent question!" |
| Read other responses (if any) first. |
Repeat information already provided. |
| Further the discussion. |
Excessively quote previous messages. |
| Relate personal experiences. |
Go off topic. |
| Ask for clarification. |
Make assumptions. |
| Put yourself in the customer's shoes. |
Dole out truisms (e.g., "You get what you pay for"). |
| Get to the point. |
Overwhelm with information. |
| Be positive. |
Trash products, brands or people. |
| Be understanding. |
Argue. |
| Know when to back off. |
Get personal. |
| Focus on your areas of expertise. |
Bite off more than you can chew. |
| Compare using relative terms. |
Refer to specific prices. |
| Act like you would in-store. |
Use excessive slang, foul language or off-colour humour. |
| Strive for correct spelling and grammar. |
Worry if you're not perfect. This is the Internet, after all. |